Who are we?


The #SoberSelfie Challenge is a campaign proudly run by the Australian Drug Foundation (ADF) and is one of four successful projects awarded through the VicHealth Innovation Challenge in February 2015.

VicHealth’s Innovation Challenge called for ideas to help change Victoria’s drinking culture by either:

  • Reducing the amount Victorians drink, particularly those who drink a lot, often, or;
  • Increasing the acceptability of saying no to a drink, or drinking a bit less.

The #SoberSelfie Challenge aims to make it easier for young people to say no to a drink. Participants can register for a weekend or a fortnight period without alcohol and are encouraged to take photos of how they’re spending their hangover-free days using the hashtag #SoberSelfie. Participants can take the challenge at any time during the campaign period; as well as nominate their friends to share the experience.

About the Australian Drug Foundation

The Australian Drug Foundation (ADF) is one of the leading not-for-profit organisations in Australia working toward preventing harm from alcohol and other drug problems across the nation.

The Foundation reaches millions of Australians in local communities through sporting clubs, workplaces, health care settings and schools. It offers educational information, drug and alcohol prevention programs and advocates for strong and healthy communities.

For all media enquiries:

Ilka Burnham-King
e: media@adf.org.au
p: 03 9611 6104
m: 0430 948 380